It’s important to go into the Business to Business Trade Show with a game plan.
To make the most of your experience, consider these ideas:
- Pre-show marketing: Drive customers to your booth by launching a new product or showcasing something new and exciting.
- Set goals for the show, including how many new contacts you hope to make, how many existing customers you hope to meet, and what new resources you can find for your business from the other exhibitors.
- Once the show is over, follow up with post-show contacts. Thank people for visiting your booth and encourage them to do business with you.
Remember, the Business to Business Trade Show serves as an opportunity. It’s up to you and your staff to make the most of it.